Aunt Jane's Nieces Out West
Jones, speaking for the first time
since this subject had been broached. "Would it not be wise to consider
the expense of making films, before you undertake it?"
Patsy looked at him inquiringly.
"Do you know what the things cost?" she asked.
"I've some idea," said he. "Feature films of fairy tales, such as you
propose, cost at least two thousand dollars each to produce. You would
need about three for each performance, and you will have to change your
programmes at least once a week. That would mean an outlay of not less
than six thousand dollars a week, which is doubtless more money than your
five-cent theatre could take in."
This argument staggered the girls for a moment. Then Beth asked: "How do
the ordinary theatres manage?"
"The ordinary theatre simply rents its pictures, paying about three
hundred dollars a week for the service. There is a 'middleman,' called
the 'Exchange,' whose business is to buy the films from the makers and
rent them to the theatres. He pays a big price for a film, but is able
to rent it to dozens of theatres, by turns, and by this method he not
only gets back the money he has expended but makes a liberal profit."
"Well," said Patsy, not to be baffled, "we could sell several copies of
our films to these middlemen, and so reduce the expense of making them
for our use."
"The middleman won't buy them," asserted Jones. "He is the thrall of one
or the other of the trusts, and buys only trust pictures."
"I see," said Uncle John, catching the idea; "it's a scheme to destroy
competition."
"Exactly," replied young Jones.
"What does the Continental do, Maud?" asked Patsy.
"I don't know," answered the girl; "but perhaps Aunt Jane can tell you."
"I believe the Continental is a sort of trust within itself," explained
Mrs. Montrose. "Since we have been connected with the company I have
learned more or less of its methods. It employs a dozen or so producing
companies and makes three or four pictures every week. The concern has
its own Exchange, or middleman, who rents only Continental films to the
theatres that patronize him.
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There was once a king who was very powerful. He had great influence over the wild beasts and animals. Now the tortoise was looked upon as the wisest of all beasts and men. This king had a son named Ekpenyon, to whom he gave fifty young girls as wives, but the prince did not like any of them. The king was very angry at this, and made a law that if any man had a daughter who was finer than the prince's wives, and who found favour in his son's eyes, the girl herself and her father and mother should be killed.
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