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Main > Fairy tale > All authors > Frank Baum > Fairy tale "Aunt Jane's Nieces Out West "

Aunt Jane's Nieces Out West

Jones, speaking for the first time

since this subject had been broached. "Would it not be wise to consider

the expense of making films, before you undertake it?"

Patsy looked at him inquiringly.

"Do you know what the things cost?" she asked.

"I've some idea," said he. "Feature films of fairy tales, such as you

propose, cost at least two thousand dollars each to produce. You would

need about three for each performance, and you will have to change your

programmes at least once a week. That would mean an outlay of not less

than six thousand dollars a week, which is doubtless more money than your

five-cent theatre could take in."

This argument staggered the girls for a moment. Then Beth asked: "How do

the ordinary theatres manage?"

"The ordinary theatre simply rents its pictures, paying about three

hundred dollars a week for the service. There is a 'middleman,' called

the 'Exchange,' whose business is to buy the films from the makers and

rent them to the theatres. He pays a big price for a film, but is able

to rent it to dozens of theatres, by turns, and by this method he not

only gets back the money he has expended but makes a liberal profit."

"Well," said Patsy, not to be baffled, "we could sell several copies of

our films to these middlemen, and so reduce the expense of making them

for our use."

"The middleman won't buy them," asserted Jones. "He is the thrall of one

or the other of the trusts, and buys only trust pictures."

"I see," said Uncle John, catching the idea; "it's a scheme to destroy

competition."

"Exactly," replied young Jones.

"What does the Continental do, Maud?" asked Patsy.

"I don't know," answered the girl; "but perhaps Aunt Jane can tell you."

"I believe the Continental is a sort of trust within itself," explained

Mrs. Montrose. "Since we have been connected with the company I have

learned more or less of its methods. It employs a dozen or so producing

companies and makes three or four pictures every week. The concern has

its own Exchange, or middleman, who rents only Continental films to the

theatres that patronize him.

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